Rogers Collapses Under Canadian iPhone 4 Launch

The popularity of the iPhone 4 in Canada has led to the break down of Rogers’ activation system for the Apple-made smartphone. Although unlike in the US where there is an exclusive carrier so that all demand is driven to AT&T, Apple is using a multi-carrier strategy in Canada so that Rogers is not the only one handling iPhone activations. Carriers Bell, Fido, Tellus, and Virgin are all offering iPhone 4 devices, including Apple with its unlocked model.

Although Rogers is affected by system outages, it

seems that Fido, a Rogers subsidiary, is not suffering the same fate. Customers trying to purchase the iPhone 4 on Rogers are being given reservation numbers to come back later. At Apple in Canada, stores are moving customers from the other carriers to the front of the queue while waiting for Rogers’ systems to come back online.

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